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The Promise of Advertising
I watched an interesting School of Life video the other day that struck me because it touched on a nagging doubt that plagues me as a marketing guy. The thought that I’m pouring all my creative juices into helping convince people to buy more stuff. Is buying more stuff really what anyone needs? Is this…
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Push vs Pull
A couple years ago I sent my daughter – a 2-year-old at the time – down a huge slide by herself. I figured with a little push she’d realize how much fun it is to cruise recklessly down the curvy slope. I was wrong, and the tears and screams alerted all the other parents in…
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Advertising Gives Value: TED Talk by Rory Sutherland
In this entertaining talk, ad man Rory Sutherland points out that while advertising is often given a bad rap, it actually plays an important role in giving value and appreciation to what we already have. “We are perishing from want of wonder, not for want of wonders.” – G.K. Chesterton
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The Spirituality of Advertising
Not the first words that come to mind when most think of advertising, but as one who spends a good chunk of his day creating advertising, I’m hoping that believing it might make it so.