Tag: message

  • The Parade Filter

    Watching our town parade yesterday I gradually realized – after seeing dozens of corporate floats – how much of a parade is actually focused on advertising. While the thought of watching one hour of (slowly-moving) ads might taint the whole parade experience, I also realized that this might be one of the best forms of…

  • Designers Prune

    “Yes” is easy. “All of the above” is simple. “Just one more thing” is one thing too many. “No” is difficult. “A, not B” takes thought and guts. Faced with unlimited information but limited attention, infinite opportunity but finite energy, knowing what needs to be removed is as important as knowing what needs to be…

  • Tickle the Elephant

    It’s the reason you plan to wake up early to exercise, but end up hitting snooze instead. It’s also the reason all the facts, stats and graphs in the world can make your audience change. “Perched atop the Elephant, the Rider holds the reins and seems to be the leader. But the Rider’s control is…

  • Above the Buzz

    Called “Flyvertising,” this is one of the most clever advertising stunts I’ve ever seen: How will you make your message noticeable and memorable to get above the “buzz”? (Check out the “how the heck did they do that” video here).