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Push vs Pull
A couple years ago I sent my daughter – a 2-year-old at the time – down a huge slide by herself. I figured with a little push she’d realize how much fun it is to cruise recklessly down the curvy slope. I was wrong, and the tears and screams alerted all the other parents in…
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Super Bowl and Spiritual Advertising
We all see a lot of ads each day, and the Super Bowl which we just experienced is the great event of the advertising year. Generally ads are all the same, with some new dazzle or joke or sales pitch. As an audience we might feel bored, deceived, or at best, amused. But one in…
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Everything You Do
A while back I heard a McDonald’s franchisee share his, “Everything you do is marketing” mantra in talking about the importance of taking care of every customer that comes into his restaurants. Recently I saw this mantra in action at another McDonald’s restaurant. Last month, some friends of ours lost a wallet while they were…
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Everything You Do is Marketing
I was listening to a marketing class where they interviewed Ken Clement, a McDonald’s franchisee in Arizona. Say what you want about their food, and experiences may vary, but I’ve often been surprised at the friendliness (and family-friendliness) of McDonald’s restaurants. Clement talked about the importance of treating his customers well and giving them a…