Tag: marketing

  • What I’m Reading

    What are you reading these days? Last year I focused on doing more long reading, and this year has been no different. I’m convinced that despite the growing ways to consume information and the sheer volume of “content” out there, book-reading is still an important practice. In his brilliant post Why can’t we read anymore,…

  • Push vs Pull

    A couple years ago I sent my daughter – a 2-year-old at the time – down a huge slide by herself. I figured with a little push she’d realize how much fun it is to cruise recklessly down the curvy slope. I was wrong, and the tears and screams alerted all the other parents in…

  • Everything You Do is Marketing

    I was listening to a marketing class where they interviewed Ken Clement, a McDonald’s franchisee in Arizona. Say what you want about their food, and experiences may vary, but I’ve often been surprised at the friendliness (and family-friendliness) of McDonald’s restaurants. Clement talked about the importance of treating his customers well and giving them a…

  • Advertising Gives Value: TED Talk by Rory Sutherland

    In this entertaining talk, ad man Rory Sutherland points out that while advertising is often given a bad rap, it actually plays an important role in giving value and appreciation to what we already have. “We are perishing from want of wonder, not for want of wonders.” – G.K. Chesterton