“I truly believe that people are looking for stories that really mean something—stories that are redemptive, inspiring, and bigger than an individual.” – Scott Harrison

Whenever we buy a product we’re not only buying that product, we’re also buying into the story that’s being told. It’s why we spend $4 on a cup of coffee, or drool over the latest gadget with a glowing fruit stamped on it.

More than ever, we’re looking for stories that give us meaning and purpose.

The problem with most stories is that they let us down. Like Ralphie in “A Christmas Story”, we use our Little Orphan Annie Decoder Ring to uncover “a crummy commercial” (watch it here).

“The same design that fuels mass overconsumption has the power to repair the world.” – David Berman

If this can be said of design, it can definitely be said of stories. Why not tell a story that will inspire people and change the world?

Check out this great interview with Scott & Vik Harrison of charity:water.