Dan Pink’s talk on the science of motivation

I’ve been a fan of Dan Pink since reading his book, “A Whole New Mind”, where he talks about the growing importance of right-brained thinking in business.

In the talk above, Pink explains how traditional reward systems in business (“if-then” rewards) are not effective motivating people, particularly in the increasingly right-brain-ruled business world. He describes how “if-then” rewards narrow a person’s focus, often destroying creativity. The rewards that matter are intrinsic: autonomy, mastery and purpose.

Watch this talk and let me know what you think.

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