It’s 2016. More than half of your website users are probably visiting from a mobile device, not a desktop. Unfortunately, because web designers either started the gig before 2006, or because they’re work from their 27″ iMacs plugged into high-speed internet, it’s easy to forget some of the basics of mobile first (or mobile-only) design.
Here are a few things to remember:
- “Hover” doesn’t exist on touch devices.
- Phone screens are tiny (much smaller than your iMac).
- Users don’t read instructions. Show them, don’t tell them.
- The photos they’re posting probably were taken on a phone (and probably vertical).
- Though devices are small, retina screens mean they can display rich imagery.
- Forget sidebars. Focus on one main column of content.
- Think of chubby fingers when sizing and spacing buttons.
Pop-ups are always annoying (ok, they also work), but they become impossible if they’re not designed for small screens.
- Mobile users expect your site to load even when they’re in 3G, or stuck in the middle of a big box store. Make your pages lightweight.
- The more devices you test on, the better.
The best website are designed with the user in mind (and your users might not be like you). User-focused site design these days is mobile first.