How long does creativity take? If you’re like me, you probably find it hard to set aside long amounts of time to develop creative ideas for your projects. When I’m doing a design project, I usually find myself running after the first idea I have just to meet a deadline or save time. But occasionally I’ll be forced to revisit a project or make revisions several days or months later. It’s often in these “back to the drawing board” moments that I find the best ideas come, since I’m able to explore other ideas and have had time to gain some objectivity with the project.

Here’s a little video exploring the relation between creativity and time, and why time promotes creativity.

Creativity is not inspired by the pressure of time, but by the freedom, the playfulness and the fun.

Related: Check out Dan Pink’s theory about why a ticking clock destroys creativity.